Investor overview · 2026

The AI shop manager for Bangladesh's online sellers.

Raising a US$300k–500k seed for 18–24 months to reach ~5,000 paying stores and a clear path to monthly break-even.

Market

A US$6–7.5B market growing at double digits.

Online is still only 3–5% of total retail. Forecasts range from US$9.7B to US$15.4B by 2029 — estimates differ by method, so we quote a range and name each source.

US$7.41B

Bangladesh B2C e-commerce in 2025

US$15.4B

forecast for 2029, at a 17.7% CAGR

65%

of digital commerce sales come from F-commerce sellers

Sources: ResearchAndMarkets Databook (Jan 2026); ECDB via DHL (2025); Pathao CEO in The Business Standard (Aug 2024)

Opportunity

~৳600 crore a year in store subscriptions.

We size by subscription spend, not GMV. Value-added services like SMS, AI credits and payments can add 20–30% on top.

Upside: 1.18 crore small enterprises (Economic Census 2024). Digitising 5% adds ~5.9 lakh more potential stores.

Our estimate. Assumes ৳1,000/month average price and ৳122 = US$1. Seller counts: e-CAB via The Business Standard (2024).

TAM ~5 lakh Facebook business pages and sellers moving online ~৳600 crore≈US$49M a year

SAM 2–2.5 lakh active F-commerce sellers ৳240–300 crorea year

SOM 35,000 paying stores by Year 5 ৳59 croreARR

Unit economics

Each seller pays back in under four months.

Lifetime value ~৳16,500 at 5% monthly churn (~20 months). CAC payback ~3.6 months.

৳1,100

blended revenue per store per month

~75%

gross margin after hosting, AI and SMS

৳3,000

maximum cost to acquire a paying store

5.5x

lifetime value to acquisition cost

Planning assumptions, not results. Facebook CPC in Bangladesh is about ৳2–15 (Agent Wise X, 2026).

5-year target

৳59 crore ARR from 35,000 paying stores.

ARPU rises from ৳1,100 to ৳1,400. Year 5 ≈ US$4.8M ARR — about 14–17% of active F-commerce sellers.

৳2.0 cr Year 1
1,500 stores

৳7.2 cr Year 2
5,000 stores

৳18.0 cr Year 3
12,000 stores

৳34.3 cr Year 4
22,000 stores

৳58.8 cr Year 5
35,000 stores

Target, not forecast. Bars show annual recurring revenue (ARR); labels show paying stores at year end. ৳122 = US$1.

Business model

Freemium, with unlimited orders on every paid plan.

Growth sits just above Zatiq's entry price and below Storola and StoreX — with more value because of AI and no order caps.

Shuru

৳0

Subdomain, 25 products, COD, 1 courier, 20 AI listings

Growth · main plan

৳799

Custom domain, all payments and couriers, fraud shield, 200 AI listings

Business

৳1,799

Finance and VAT, catalog sync, Messenger and WhatsApp order bot

Scale

৳3,999

Unlimited staff and warehouses, API, account manager

Risks

Known risks, planned answers.

RiskMitigation

Price war from free plans Compete on AI, reliability and support; keep a generous free tier

High churn among micro-sellers Milestone trial, onboarding calls, discounted annual plans

Facebook policy or API changes Own-website first; Instagram, TikTok and WhatsApp channels

Outages or internet disruption Multi-region hosting, auto-scaling, offline order capture

Rising AI costs Usage-based AI credits, model routing and caching

Competitors copy AI features Ship fast; build network effects like shared fraud data

The ask

Raising US$300k–500k seed for 18–24 months.

Milestone: ~5,000 paying stores and a clear path to monthly break-even.

Talk to the founders

Use of funds

Product and engineering40%

Marketing and seller acquisition30%

Support and onboarding team15%

Cloud infrastructure and AI10%

Legal, compliance and admin5%